How often do you accept a new buying idea the first time you hear it? Not usually right?
Most of us like to have buying ideas percolate a little bit before we are ready to accept them as part of our belief system. I ran into a very interesting statistic in a new business book that I was reading:
Only 2 percent of customers purchase on the first contact
3 percent purchase on the second contact
4 percent purchase on the third contact
10 percent purchase on the fourth contact
81 percent purchase on or after the fifth contact!
“Conquer the Chaos” by Clate Mask & Scott Martineau
I am definitely one of those people. The larger the purchase, the more I like to think about it. I had never seen the numbers broken down in this way before.
That is what we are also finding with a new approach like SonicBrite. Every year more and more people take the plunge and try a new way to keep that retainer, sports guard, or denture clean and disinfected with SonicBrite. Now that we have been around for 7 years, we are considered a more mainstream idea, and the idea of soaking overnight with effervescent tablets, or brushing with a toothbrush, seems more out dated.
What other kind of things do you have to think about before you take the plunge?
Michelle Keib
